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L’Oréal USA Inks Partnership with Demand Media

Original content on typeF.com, eHowStyle channel and YouTube.

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By: TOM BRANNA

Editor

L’Oréal USA and Demand Mediahave inked a multi-dimensional partnership combining custom content and exclusive media designed to connect L’Oréal brands with women seeking personalized beautysolutions. The partnership will launch on two of Demand Media’s properties—typeF.com and eHow Style channel—and original content will also be available on a YouTube channel created especially for L’Oréal USA by Demand Media. TypeF.com is Demand Media’s recently-launched beauty and fashion sitecreated in con...

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